Strategy, design, and development. Together from day one.

Strategy

GUD — outdoor gear brand and store
  1. ①Strategic Research & Discovery
  2. ②User Experience Research
  3. ③Workshops & Facilitation
  4. ④Brand Strategy & Positioning
  5. ⑤Product Strategy
  6. ⑥Digital Performance Strategy

Before a pixel moves, we find the sentence your company is built on — and the few decisions that follow from it. Research, workshops and positioning that end in choices, not decks. Burner became Rebels this way; Zenedu found out what its platform had become.

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Brand

Ukrainian Startup Fund — exhibition stand
  1. ①Visual Identity Systems
  2. ②Naming
  3. ③Tone of Voice & Messaging
  4. ④Brand & Marketing Collateral
  5. ⑤Motion Design & Brand Videos
  6. ⑥Campaign Creative & Activation

Identities that survive a deck made by someone else. Mark, type, motion and voice designed together with the product and the site, so one system holds on a stand, a dashboard and an investor’s laptop. FoxFour went from a name to brand, deck, stand and site in six weeks.

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Product

Zenedu — subscriber profile in the admin panel
  1. ①Interaction Architecture & Product Flows
  2. ②Interface Design & Micro-interactions
  3. ③Design Systems & Component Libraries
  4. ④Animated Product Visualizations & Demos
  5. ⑤Prototyping, Testing & User Validation
  6. ⑥Analytics & Event Tracking

Software people understand the first time. Flows mapped before screens, the messy states designed first, prototypes put in front of real users — then a system your own team keeps shipping on. Ommi launched its MVP on it; Zenedu’s team still builds on ours.

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Web

Applica — fintech growth agency website on a tablet
  1. ①Information Architecture & User Flows
  2. ②Interface Design & Interactions
  3. ③Web Animations & Transitions
  4. ④Design Systems & Documentation
  5. ⑤Web Copywriting & UX Writing
  6. ⑥Analytics & Performance Tracking

Sites that do a job: explain the product in seconds, make a young company look like the one it’s becoming, and bring in the next call. Structure, words and motion designed as one. BloxFi raised after launch; Applica’s site became its main source of leads.

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Development

BloxFi — currency search on a phone
  1. ①Backend Development
  2. ②Front-end Development
  3. ③Mobile Development
  4. ④CMS Development
  5. ⑤Generative AI & Machine Learning
  6. ⑥Quality Assurance & Maintenance
  7. ⑦Cloud & Infrastructure

We build what we design, so what launches is what was drawn — animation included. Front-end, CMS and mobile, AI features and the infrastructure underneath, handed over in a state your team can run. GUD’s team runs its Shopify store without us.

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Journal

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Studio notes, launches and what we're building right now.

Tell us what you’re building

We’ll say how brand and product can help — and whether we’re the right people for it.

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