GUD makes bags and backpacks in Ukraine from CORDURA and X-Pac. The brand was ready to sell abroad, but its store wasn’t — and the team couldn’t change it quickly on their own.
A product like this sells on how it looks, so the store steps back and lets the photographs work. We wrote the photo guide and art-directed the social feed, so the pictures stay consistent wherever they appear. Two markets, two currencies and a growing catalogue are handled without the shopper noticing.
Built on Shopify in ten weeks, the store is one the team now runs on its own, and it opened GUD’s international sales.
gud.ua
