Applica runs growth for subscription apps — acquisition, product and monetisation measured against the same unit economics. Most agencies in the space sell a list of services. Applica sells a system, and the site had to make that difference visible.
So every page is organised around the method, not the menu. Results from real case studies lead, the process reads from diagnosis to compounding growth, and illustrations turn the framework into simple diagrams. It also says plainly who is a good fit — a confident thing for an agency to do.
Designed in eight weeks, the site has since become a strong source of inbound leads.
applica.agency